Monday, October 4, 2010

Coffee, le Royal Meridien, Hamburg

Just when you thought this blog was worthy of a name change to Ryan on QANTAS Coffee, I'm finally back at sea level. Well, almost. It's the ninth floor.


Not only was there an amazing view across the lake from which to eat (free!) breakfast, the menu also held a pretty amazing quote from Andrea Illy.

For Andrea Illy, chairman of illycaffĂȘ a cup of espresso is not a beverage.
It is a creative way of life. "It's a total experience. And it's polysensual. It involves the sight, the taste, the smell...everything." Coffee culture – the cafĂ©, the cup, the espresso itself – not only provides a milieu for creativity, but makes drinking espresso a creative act in itself.

Polysensual and milieu-providing. That's very rare. The all-lowercase illy are clearly more than just a sexy red logo. I think that paragraph could use a few more commas, but that bit at the end is so profound it deserves to be written again in a larger font.

"...drinking espresso [is] a creative act in itself."

Take heed, procrastinators! That coffee break counts as work too!

1 comment: