Thursday, July 9, 2009

Espresso, Nero, Leeds

So you name your cafe chain after a famous Roman historical figure. Your customers, without even knowing, will instantly associate you with the entire history of Italy. They know it will be an authentic experience with their wifi every time they set foot in the door. Why fly to Rome on Ryanair for £6 when you can come here for a cappuccino that costs slightly less than half that much? Yes, the historical thing is good.

But is Nero a good choice? He became quite famous as the emperor who burnt down most of Rome to make room for his new palace. Do I really want to drink coffee named after these guys? Who knows what tyranny may be afoot in the cup?

Mental note: everything you drink within an hour of Listerine will invariably taste like Listerine.

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